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Anna Hazare, Bell Bajao, Facebook, India, Kony 2012, Middle East, Twitter, Uncategorized, YouTube - July 17, 2013

The Facebook Effect

In the days before the Internet, before social media, before one-to-many interaction was put at the fingertips of anyone with a Facebook or Twitter account, the statement that summed up the thoughts of the silent majority was: ‘I can’t make a difference, so I’m not going to try.’ Now, though, there is a feeling that, with the right content, one person can make a difference – thanks to the reach of social media. It’s a theory the Kony 2012 film put to the test. It’s a theory the spread of anti-government uprisings throughout the Middle East has affirmed. And it’s...

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